BRITWISE
LONDON
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ABOUT BRITWISE
Leadership
Meet the people building the AI-first English coach that's redefining what an institutional English programme looks like.
🇫🇮 🇬🇧 🇻🇳
FOUNDER'S OFFICE · LONDON
David Doan
Founder & Chief Executive Officer
Architect of the Britwise platform from first commit. Sets product direction, leads enterprise partnerships, and oversees the engineering of every learner-facing surface — from B2C games to enterprise dashboards.
Product strategy
AI architecture
B2B partnerships
UK incorporation
London, United Kingdom
Britwise School LTD
11
Leadership members
3
Nationalities
3
Continents covered
UK
Incorporated
EXECUTIVE TEAM
The leadership behind Britwise
SW
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Sophie Whitmore
Chief Operating Officer
Runs the day-to-day across product, sales, and customer success. Previously scaled UK edtech operations from 5 to 80 staff over four years.
Operations
Sales ops
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Omer Cakice
Chief Technology Officer
Leads the Britwise engineering architecture — backend services, AI pipelines, and the multi-tenant data layer that powers every cohort. Owns the deploy automation and the production SLO.
Cloud architecture
AI infrastructure
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Santosh Mahat
Director of Nepalese Partnerships & Himalayan Diaspora Affairs
Leads Britwise's expansion across Nepal and the Himalayan diaspora — connecting Nepali learners in Kathmandu, the Gulf, and the UK with world-class English coaching. Holds a double Master's degree, with a decade at the intersection of education, mobility, and diaspora policy.
Nepal & Himalayan partnerships
Diaspora outreach
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Sudiksha Shrestha
Director of Nepalese Community Relations & Learner Advocacy
Britwise's voice in the Nepalese community — building lasting relationships with learners, families, agencies, and women's networks across Kathmandu, Pokhara, and the diaspora. Sudiksha turns first-time enquiries into lifelong learners, and her relationship-driven outreach has made Nepal one of our most engaged communities.
Community relations
Learner advocacy
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Ashley Nguyễn
Chief Academic Officer
Owns the entire learning experience — curriculum design, pedagogy, and teaching standards across IELTS, Career English, and Junior. Authors the Cambridge-aligned band descriptors that calibrate every Britwise rubric, and chairs the faculty council of native-British examiners.
Curriculum design
Pedagogy
EH
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Eleanor Hartfield
Director of Schools (B2S)
Lands and scales school deployments. Former head of an international school MFL department. Owns the headteacher dashboard roadmap.
School pilots
Headteacher relations
MD
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Mehmet Demir
Director of Enterprise (B2B)
Leads our enterprise pipeline across EMEA + APAC. Negotiates global rollouts and owns the HR ROI dashboard product roadmap.
Enterprise sales
HR ROI
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Trinh Nguyen
Head of Quality Assurance & Frontend UX Reliability
Britwise's quality bar before any release ships. Trinh owns frontend reliability across our B2C marketplace, caseworker console, and Superadmin tooling — every paywall and cohort flow passes her gate first. A Bachelor's in International Business (Supply Chain Management) from Finland gives her a relentless eye for process and the failure modes that compound between releases.
QA
Frontend UX reliability
OP
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Oliver Pemberton
Head of AI Coaching
Owns Angie, the AI examiner. Calibrates band scoring across speaking and writing against blind Cambridge benchmark sets.
AI evaluation
Voice AI
ZA
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Zeynep Aydın
Director of Strategic Partnerships
Builds the partnership network — language institutes, examiners, universities. Closed the inbound from Bosphorus Institute partnership talks.
Partnerships
Co-marketing
QV
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Bùi Quốc Việt
VP Engineering
Runs the engineering team. Oversees the rollout cadence — weekly production deploys to Hetzner, zero-downtime migrations, and the platform SLO.
DevOps
Deploy automation
CW
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Charlotte Wainwright
Director of Trust & Safety
Owns GDPR compliance, parental-consent flows for Junior, and the public Trust Centre. Ex-edtech safeguarding lead.
GDPR
Safeguarding
OUR COMPOSITION
Three nations, one mission
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British
UK-incorporated headquarters · native English coaching standard · Cambridge alignment.
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Turkish
EMEA enterprise partnerships · institutional credibility · cross-cultural learner empathy.
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Vietnamese
APAC product depth · founder-led engineering · the IELTS-hungry market we know best.
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ENGLISH FACULTY · ALL BRITISH-NATIVE
11 examiners and tutors behind every band score
Britwise doesn't just run AI in a black box. Every band-rubric calibration, every model answer, every grammar note in the daily curriculum is written and stress-tested by a senior native-British examiner with a Cambridge or UCL pedigree.
JH
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James Holloway
Senior IELTS Examiner
Cambridge CELTA + DELTA. 12 years prep for top-band candidates. Authors our Speaking Part 3 corpus.
Oxford, UK
EP
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Eleanor Pritchard
Head of Writing Calibration
Former Cambridge Assessment Task 2 examiner. Sets the Band 7/8/9 boundary for our AI Writing Grader.
Cambridge, UK
HW
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Henry Wadsworth
Senior Speaking Tutor
RP-accent specialist with 8 years 1:1 prep. Tunes Angie's prosody and stress-pattern feedback rules.
Bath, UK
BS
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Beatrice Sinclair
Junior English Lead
Primary specialist (KS1-KS2). Designs the Junior daily pack — stories, songs, phonics — for 7-12 year olds.
Edinburgh, UK
OF
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Oliver Fairfax
Pronunciation & Phonetics Coach
MA Phonetics, UCL. Builds the IPA-mapping engine that powers Britwise pronunciation scoring across 4 native accents.
London, UK
IC
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Imogen Carrington
Reading Comprehension Lead
Authors the IELTS Reading Simulator passages and grades the True/False/Not Given calibration set.
Bristol, UK
TA
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Theodore Ashworth
Listening & Accent Coach
Voice director on 30+ audiobook productions. Curates the 4-accent UK/US/AU/CA listening drills.
Manchester, UK
PS
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Penelope Stratton
Career English Specialist
Corporate communications consultant — 15 years coaching senior executives. Authors our Office English Daily Pack.
Canary Wharf, UK
EW
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Edmund Wycombe
Grammar & Lexis Editor
Author of two CUP grammar reference titles. Owns every grammar focus note across the daily curriculum.
York, UK
CP
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Cordelia Penrose
Live Tutor — Top Band
Books out three weeks ahead. Specialist in pushing Band 7.5 → 8.5 candidates over the line.
Brighton, UK
RT
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Reginald Thackeray
Examiner Training Lead
Trains every other Britwise tutor on Cambridge band rubric calibration. The standard-setter for our standard-setters.
Cambridge, UK
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Britwise School LTD
Company No. 17253094 · ICO ZC174279 · Registered in England & Wales 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
© 2026 Britwise School LTD · Registered 2024, Companies House 17253094 · British English speaking coach · Cambridge YLE/KET/PET/FCE/IELTS aligned · Worldwide
🇬🇧 British English · Cambridge-grade scoring · GDPR compliant